All For Love is a boutique London florist dedicated to producing beautiful weddings, and are available nationwide and abroad. We take joy in designing and creating every aspect of your special day.
All for Love Details

Products and Services

Silk Flowers
Delivery
Wedding Arches
Bouquets
Dried Flowers
Centrepieces
Online Shop
Vases
Aisle Decorations
Set-Up
Buttonholes
Clean-Up
Fresh Flowers
Flower Crowns
Corsages
Physical Shop / Studio
Chuppah
Pre-Wedding Consultation
All for Love Full Description
Our talented team of florists are dedicated to making sure that your wedding flowers are nothing less than perfect. From the 'traditional' to the 'contemporary', the 'beach' to the 'chic', careful attention is paid to every detail, ensuring your wedding flowers are truly beautiful and complement the colour, style and setting of your special day. Upon your initial wedding flowers enquiry, we will happily provide you with a free, no obligation proposal, complete with ideas, costings and mood boards. From there, we will hold a bridal consultation where we can discuss your special day in all its glorious detail. We will make sure that your flower choice and style is appropriate and perfectly complementary to the look and feel of the rest of your wedding. We will talk through all the important things like colour, size, setting, style, mood, lighting and logistics as well as the littler things, like how many buttonholes you need, or if you need any extra rose petals to scatter down the aisle, or thank you bouquets for the speeches... We are here to hold your hand through all tricky, flowery decisions, ensuring that your day is as beautiful as can be! We are available for weddings nationwide in the UK and abroad, but specialise in creating beautiful wedding flowers in London.

Experience

No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
Reviews
(11)
Emilia & Matt
Happy couple married in June
June 2017
It was perfect
We just wanted to say a quick thank you for all the amazing effort you put into the flowers at our wedding yesterday. They were absolutely incredible, the flowers arch and ceremony set-up completely exceeded my expectations. It was perfect and we had so many complements all day about how fantastic the flowers were. Thank you so much."
Rock My Wedding - April & Sebastian
Wedding: September
March 2017
Elegant Chiswick Wedding
The All for Love team went above and beyond to create truly memorable displays for our wedding. The flowers reflected our overall colour scheme, and All For Love created relaxed, stylish displays that added to the natural beauty of our venues, from the out-of-this-world floral arch to the delicate and stylish centerpieces that incorporated silver and mirrored vases and candle sticks. Guests are still commenting on how breathtaking the displays at the church and CH&G were. Flowers used included a mixture of White Peonies, Snowflake Spray Roses, White Hydrangea, White Gypsophila, White Avalanche Roses as well as complimenting foliage such as Soft Eucalyptus, Seasonal English Foliage and Silver SenecioI.
Denis & Nick
Happy couple married in October
March 2017
A Mayfair Bride
Working with Ruth was an absolute dream. Flowers have always been one of the most important elements of my wedding (along with photographer and food choices!) I had a florist booked before I met Ruth from All for Love (and actually met with around 7 florists during my planning stages) but as soon as I met Ruth I knew I was in safe hands and that she "got" me. At last I found someone who understood my style, and vibe and was really excited about creating something amazing. The reason I loved working with Ruth is because she works on installations and therefore for weddings, she really pushes boundaries and does nothing half heartedly. Everything she touches looks beautiful. She also took lots of time to listen to me after her initial meeting and asked me to send images to her as and when I saw them, and she nailed my varied taste perfectly. When I walked into the ballroom for the first time, the room took my breath away. Firstly, quantity wise I had a lot more flowers than I expected. Secondly, her attention to detail was perfection, there were lots of added elements which tied everything together perfectly. It was everything I had "briefed" but on steroids. It was incredible. Working with Ruth was an honour. For me, Ruth is not just a florist, she has a true passion for flowers and also cares about the design of the entire room (opposed to sticking some arrangements into a room blindly.) She helped me with linen colours, ribbons, all extra tea lights, props.... scaffolding for our hanging flower curtain, to make sure everything worked PERFECTLY. I cannot recommend Ruth enough, she made my wedding fairytale come true! x
LIZ & NICK
Happy couple married in September
March 2017
you managed to surpass all our expectations
Well, what can I say, you managed to surpass all our expectations and it really, really made our day so beautiful and special! Thank you! The photos look amazing and I can’t thank you enough. So many people posted pics on social media saying about it and we were proud to advertise your name. I will return to use you again – you’ve set the bar very high. Thanks, all our love
Caroline
Happy couple married in September
September 2016
Absolutely adored working with Ruth...
Absolutely adored working with Ruth. She came to my house and my mothers house to go through the brief and delivered exactly on the floral brief. She also went above and beyond providing some additional flowers free of charge.
Arthur
Happy couple married in July
July 2016
We were thrilled with Allforlove as our wedding florist...
We were thrilled with Allforlove as our wedding florist. Our liaison Ruth seemed to genuinely share our excitement about the day and was incredibly proactive and helpful right from our initial consultation. We were very happy with her professionalism and her quick grasp of what floral arrangements we wanted, and were always confident in her and her teams ability to deliver it. We would certainly recommend AllforLove to anyone who wants a tailored and flexible wedding supplier.
Nick
Happy couple married in July
July 2016
I have scored 10 out of 10 for each question...
I have scored 10 out of 10 for each question, simply because we where extremely happy with all aspects. Ruth truly transformed the marque we used into a beautiful setting, answering my wife brief and delivering even more than her high expectations. I have already recommended All For Love to three friends within the past 2 months.
Sophy
Happy couple married in June
June 2016
Ruth did a great job at our wedding in June...
Ruth did a great job at our wedding in June, which was planned at less than 3 weeks' notice.
Ed
Happy couple married in May
May 2016
Unbelievable...
Unbelievable. Just the most beautiful flowers and went completely beyond.
Freya
Happy couple married in February
February 2016
Ruth couldn't have been better at interpreting what...
Ruth couldn't have been better at interpreting what we wanted to achieve with our flowers. I loved the creative process we went through together. She went over and above what you would expect throughout the lead up to the wedding and on the day itself. The Church looked magical and I will never forget the beauty of her arrangements. The centrepieces for our dinner were spectacularly in keeping with the National Liberal Club. I would love an opportunity to use All for Love again in the future!
All for Love Location & Contact Details

Address

Wellington Road, Greater London, England, United Kingdom

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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

I really love creating arches for weddings, so it would have to be those. Arches have become our signature style and allow us to create a real showstopper.

Describe your style in 5 adjectives.

Natural, Romantic, Elegant, Beautiful, Soft

What about your business are you most proud of?

My team and our amazing portfolio of clients.

What is your No. 1 wedding planning tip for couples?

Enjoy every moment of it!

What is your favourite personal touch you have seen at a wedding?

A wishing well, where guests could float a flower and make a wish.

Describe your typical process with a couple.

Upon the initial wedding flowers enquiry, we will happily provide the couple with a free, no obligation proposal, complete with ideas, costings and mood boards. From there, we will hold a bridal consultation where we can discuss their special day in all its glorious detail. We will make sure that their flower choice and style is appropriate and perfectly complementary to the look and feel of the rest of the wedding. We will talk through all the important things like colour, size, setting, style, mood, lighting and logistics as well as the littler things, like how many buttonholes are needed, or if they need any extra rose petals to scatter down the aisle, or thank you bouquets for the speeches... We are here to hold their hand through all the tricky, flowery decisions, ensuring that their day is as beautiful as can be! We are available for weddings nationwide in the UK and abroad, but specialise in creating beautiful wedding flowers in London.

What is the most interesting thing you have put in a bouquet?

I've put black fruits and pomegranates in a bouquet before for a winter wedding, it looked lovely.

Is there a flower that has specific symbolism that you would recommend for couples?

So many flowers represent love, friendship, happiness and so on, so it’s really what is personal to the bride. We always love roses and peonies, but of course our favourite has to be the All For Love rose.

What is the most romantic flower and why?

For me, the peony because it’s it has such limited availability, it makes it extra special.

What should you do with the flowers after the wedding?

You could dry or perseve the flowers. Many of our brides also give them to guests to enjoy at the end of the night or we like to donate to charities through our 'Loved Again' arm of the business. 'Loved Again' recycles All For Love’s own event and wedding flowers into beautiful bouquets and arrangements, donating them to local mental health initiatives and charities.
Press & Awards
All our awards & press mentions