Dig For Victory

Dig For Victory is an independent wedding and occasion wear producer based in Brighton, UK, selling online and in person. We have a shop/studio in Brighton where customers can visit to browse off-the-peg dresses, try on styles, get advice from our specialist team and be measured for our bespoke bridal service. For those living further afield our website www.digforvictoryclothing.com is designed to allow a bespoke dress making experience online, with a huge range of styles which can be ordered off the peg or made to measure and a special "Design Your Own Dress" app. We also sell on Etsy and offer Zoom consultations/fittings for those who would like a personal experience but can visit us in Brighton. Our Aesthetic Dig For Victory aims to bring the glamour, quality and romance of mid 20th century design to a modern audience. Our “made to measure” service means we can combine dramatic fit and flare or figure hugging wiggle silhouettes with high quality non-stretchy fabrics while knowing that they can be made to comfortably fit customers of all shapes and sizes. Rather than making copies or reproductions, we aim to keep the stylistic essence of the era alive while creating fresh new designs. Our Ethos Dig For Victory dresses are designed to be cherished down the years, in the opposite of fast fashion. Our order process encourages thoughtfulness and reflection, and the journey your dress will take from cutting to finishing before it is collected or posted out to you is one better measured in footsteps than air miles. The materials we source are a mixture of reclaimed vintage and end-of-roll fabrics and high quality new fabrics, and we are always very happy to assist any customers who wish to know the origin of a particular fabric on our site. We are a small, independent, living wage employer and our dresses are made in Brighton, with love.